Pointo Cardo, Anyone?

Customer loyalty is very important to any company. I know this. I have been a frequent flyer member since my university days back in the mid 80s; then came the other ones, like Ben & Jerry’s ice cream; the AMC Theatres; a Sausalito T-shirt design store; Macy’s (they calculate the amount you ever spend in the store card, and one day when you least expect it, they send you a gift.) But no city has ever inundated me with so many loyalty programs as Tokyo has. In the short time that I had lived here since February 2004, I had accumulated many more of these cards than I ever had while living for almost two decades in the United States. It is unbelievable the amount of cards that had taken residence inside Continue reading

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